B2B Sales Masterclass
Lecture 1.1
ICP & High-Value Account Mapping
Targeting the wrong accounts wastes 80% of an SDR or AE's week. In this lesson, we define the exact Ideal Customer Profile (ICP) matrix.
Key Concepts & Core Methodology
Targeting the wrong accounts wastes 80% of an SDR or AE's week. In this lesson, we define the exact Ideal Customer Profile (ICP) matrix: company headcount, tech stack triggers, funding announcements, and specific department bottlenecks.
Immediate Execution Checklist
Downloadable Field Playbooks & Scripts
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